As part of a project for a course on Information Architecture, we were encouraged to select an existing website with a rich amount of pages and information, and redesign it to create a simplified IA and better user experience. For this project I chose to rework TD Bank’s old US website.
The project started with research conducted in the form of competitive analyses, card sorting, navigation stress tests, tree testing, and heuristic evaluations. After user data was gathered wireframes were created representing the proposed new design.